07-10-2017, 07:20 PM
A mother of all blow has been launched on the branch of Etisalat international in Nigeria. The question now is if Etisalat Nigeria can survive the blow. Even if the telecom company can survive the they must change the brand name according to report the telecommunication company must change its name.
Etisalat earlier terminated its management agreement with its Nigerian branch and has given the Nigeria branch of the company, just three weeks to get a new brand name in the country. This was as a result of the $1.7 billion loan talk collapse.
Nigerian regulators intervened last week to save Etisalat Nigeria from collapse after lenders were calling for the probe and total takeover of the company.
Consequently However, Etisalat International announced on Monday that it was pulling out after all UAE shareholders of the company have exited and left the board and management of the Nigerian brand.
Etisalat Nigeria however was given only 3 weeks to use the brand name Etisalat. What will the fate of millions of subscribers on the network be or look like before or after three weeks can't be predicted currently.
Etisalat so far is one of the "milking" telecommunication company in Nigeria. The telecommunication company since emergence gave more attention to data over calling and that's the major selling point of the company.
Nigerians will miss the company boast internet service.
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